MAW: Privacy Policy

Last updated: September 17, 2026

MAW is a facial-fitness game for iPhone. This policy explains what data the app handles and what it never does. The short version: your face is processed on your device and never leaves it.

Face data and the TrueDepth API

This section describes exactly what MAW does with data from the front TrueDepth camera, as required by Apple's App Store guidelines.

• What is collected: MAW uses Apple's ARKit face tracking (the TrueDepth API) to read facial-expression values called blendshape coefficients, such as how far the jaw is open, whether the tongue is out, or how much the lips are puckered. Each is a number between 0 and 1. The app does not capture camera images or video, does not use the 3D face mesh, and does not use any face-identity or Face ID data.
• How it is used: only to count exercise repetitions in real time during a battle and, during onboarding, to set a personal calibration threshold for each movement. There is no other use.
• How it is stored and for how long: the live expression values are processed in memory on your iPhone and discarded frame by frame; nothing from a battle is retained once it ends. The only values kept are your calibration thresholds: one number per movement (at most five numbers in total), stored locally on your device in the app's settings. These numbers cannot be used to reconstruct your face or identify you. No face data is ever stored on a server, because MAW has no server.
• Sharing with third parties: none. Face data, including the calibration numbers, is never sent to us or to any third party. The third-party services in the app (RevenueCat for subscriptions, PostHog for anonymous usage analytics) do not receive camera or face data of any kind.
• Deletion and revoking consent: deleting MAW from your iPhone permanently deletes the calibration numbers. You can withdraw camera access at any time in iOS Settings → Privacy & Security → Camera; the game's battles will not run without it, but the rest of the app still works. You can also email playmawapp@gmail.com with any question about your data.

What the app stores on your device

Your game progress (streaks, XP, cleared rooms, calibration settings) is saved locally on your iPhone. There are no accounts, and we run no servers that hold your data. Deleting the app deletes this data.

Purchases

Subscriptions are processed by Apple. We use RevenueCat to manage subscription status; it receives purchase-receipt information (such as an anonymous app user ID, purchase date, and product ID) from Apple. It never receives your name, payment details, or any camera data.

Analytics

We use PostHog to collect anonymous usage events (for example, which onboarding screen was completed or that a battle was finished) so we can improve the app. These events contain no face data, no photos, and no personal identity. If you install via an Apple Search Ads ad, Apple's AdServices framework may provide anonymous attribution data (which campaign led to the install).

What we never collect

• Camera footage, photos, or face-geometry data: never uploaded, never stored
• Health or medical data
• Contacts, location, or microphone audio
• Your name, email, or account details: the app has no accounts

Children

MAW is rated 12+ and is not directed at children under 13. We do not knowingly collect personal information from children under 13.

Your choices

You can revoke camera access at any time in iOS Settings (the game's battles need it to function). You can manage or cancel your subscription in Settings → Apple Account → Subscriptions. Cancellation is immediate and unconditional, no questions asked.

Changes & contact

If this policy changes, the update appears on this page with a new date. Questions: playmawapp@gmail.com.